Email Marketing Mistakes : As an email marketer, we have to be conscious about the possibilities of errors that might happen anytime. There are numerous instances where mistakes can happen. For instance, a typo may cause a broken link, or the settings may be insufficient – even an expert marketer may go wrong anytime.
The fear of new promotions cause many marketers to suffer knee knocks throughout the course of a campaign. This typically occurs while thinking over the content before pressing the “Send” button.
We make mistakes every day, so we should learn from them and move on. Let’s take a look at some real-life experiences where people felt like “oops”, some moments we felt like we were doing it wrong.
The Right Template always sends the Right Message— just when it is needed.
The process of rectifying a mistake can be stressful. An Apology Template can save you time and stress by making the process of making an apology email easier.
Common mistakes in email marketing
The key is to learn from your mistakes, one by one, specifically. This way the work stays sorted, neat, and organized. Discover what happens when you make different mistakes:
Links may get corrupted or not reach their intended destination. This is quite common, however, if not attended to in time, can lose a lot of value.
It is important to send the duplicate email before delivering the main campaign. This gives users an opportunity to review all aspects of the email contents, right down to the subject and the CTA buttons and links.
Have a habit of checking each link in your test email to be sure the link leads to the intended destination.
Campaign Monitor customers can understand that a broken link can occur within their campaign. The support team can only correct this on the backend. Therefore, this will not bother the non-visitors.
The CycleSurgery company decided to send an email that contained a broken link to followers who had clicked on their email prior to the email sent now.
When email marketing mistakes happen
Technical difficulties on the website
Technical problems are among the reasons that eCommerce companies can deliver an apology email. It can sometimes be a problem that has never occurred before! A website can always go down due to an increase in traffic, or technical issues.
In this case, try to get back to the subscribers as soon as the website is back normal and running.
Park Seed can undergo similar challenges from time to time, especially when upgrading its website and giving subscribers a 20% off. They also utilize a promo code that says “All is Good”.
An organization may suffer loss if a subscriber receives an email containing a segment that was not intended to appear there.
A while back Shutterfly sent a message to all of its subscribers, wishing them happiness on their newborn babies.
The topic being quite sensitive, was taken up by the media and discussed for a long time on Twitter and Facebook.
In response to this blunder, Shutterfly sends an email from the company’s chief marketing officer. They inform the subscribers of the circumstances and offer to email the body to them.
Sending the incorrect version of an email
We have seen a problem with the wrong email format, most commonly in new years, where brands sent multiple versions of the same email with different layout and intended to send one version according to the verdict of a contest, an event, or a poll.
The remedy, which is no different from sending an apology letter to those affected as soon as it has come to light, is to send an apology letter as soon as it has come to light.
The Cal Bears shop managed these errors when it sent the email sending congratulations. Also, the team offers a discount at the end of the game but unfortunately they lose 49-45.
Strategy for the mistakes.
There’s no point in acting after something goes wrong. Also, having a plan in place before something goes wrong will allow them to react swiftly and in a composed manner if challenges arise.
Email mistake response checklist
After an apology for a mistake is made, it is very important to return to normal business. Find simple checklists on the internet so that you can follow after a mistake has been made.
The most effective way to overcome a mistake is by keeping a composed mind and following the right steps. This checklist will help to achieve both.
1.Note down the content of all the potential problems.
In order to improve the conditions, the first thing that needs to be done is list all the potential mistakes that might be present in the draft email campaign.
Doing so will ensure that you are able to take control of the situation and correct each mistake with a composed and professional manner. Write down every error, whether it’s incorrect tagging, slow website, typing errors, corrupt links, or wrong segment.
2. Determine what are the issues that need a response.
Humans are also marketers, which means mistakes may occur and would come up in a campaign at times. Some mistakes can be addressed without a response, but other mistakes, like spelling errors, don’t even have to be noticed (unless they’re very big ones).
Be specific on the errors that should be remediated. These are those that have the potential to harm a brand or reduce its value, and thus decrease conversions. For instance, sending an incorrect email to the wrong segment and failing to include a call to action need to be rectified.
3. Determine the plans to attend to each of the more glaring mistakes.
Anyone gets disoriented when an email marketing mistake is identified. Therefore, it’s essential to take some time identifying the mistakes. You might end up sending a follow-up email, apologizing on social media, sending an apology letter in offline mode, or doing all of the above!
Setting appropriate response times with the marketing team is necessary, and it must be made sure that everyone understands the plan. Failure to do so will lead to more technical errors, due to lack of coordination.
4. Get agreement.
Being able to gain acceptance from the boss often encourages a team to continue rectifying a mistake. Every response is transparent, nothing slips under the hood that could cause future problems. Team-working can prevent mistakes from occurring, whether it’s a common one or not.
5. Sketching the approach of an apology email.
A correction of an e-mail campaign following an error requires much more creativity than the original e-mail used. The rationale behind this is there are two aims :
- You need to gain audience confidence again.
- The original campaign achieved the desired results.
Let the marketing team and you think of a solution and let them propose the best possible solution. A well-planned and executed apology can greatly improve a campaign’s chances of being successful.also read Can You Unsend an Email
6. Create an apology email template.
When you’ve got an emergency email, you can stick with your regular template unless it’s a time-sensitive campaign. One template can serve to both lighten the mood by providing some incentives to those who send an apology, and the other one for more serious errors.